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Ruger Going Great Guns

Ruger’s earnings more than tripled in the second quarter with $.22 per share, compared to $.06 per share in the same period last year. Perhaps part of the surge is Ruger’s strategy of bringing new products to market. Take, for instance, the new Hawkeye line of rifles. Ruger is one of those companies that continually tweaks it designs to make them better. The Hawkeye evolved from the Model 77 and Model 77 Mark II. No doubt Leatherstocking would like the latest incantation. The marketing team must have been reading James Fenmore Cooper. I must admit the Hawkeye is a better name for a rifle than the Natty Bumppo.
Ruger, like many firearms manufacturers recently, is infatuated with creating their own proprietary calibers, hence the Hawkeye is the platform for .375 Ruger. Note Thompson Center’s Icon in .30 TC and Marlin’s 308MXLR chambered in .308 Marlin Express as another examples. Hornady is just pleased to oblige these manufacturers. Both are a bit much for grouse and woodcock, though the turkey are of some size in these parts. The .375 Ruger was designed to unwind the clock of most beasties on the Dark Continent and it won the 2007 Shooting Industry Academy of Excellence "Rifle of the Year" Award. If anyone has experience with .375 Ruger let us know. Or the .30 TC or .308 Marlin Express for that matter, too. We might need something new for those big whitetails up here in the northeast.

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Comments

Ruger aint great or even good.Savage has kicked their butts off in development and customer service.Its no big secret that Savage accuracy far outdoes Ruger and their lousy Model 77.

Jeff: It is true Savage sells an accurate rifle with a heck of a trigger, but their product offerings are meager compared to Ruger. To your point, Ruger may have debuted the Hawkeye because of the 77's shortcomings.

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