Big Green To Get Bigger
Big Green is spending big green to the sum of $41.7 million for the Marlin Firearms Company. Remington, as you may recall from another posting, was acquired by the private investment firm Cerberus Capital Management in April 2007. The three-headed dog also recently acquired Bushmaster and DPMS, giving Big Green a good foot hold in the AR-15 market. With Marlin on board, add rimfire and lever action rifles to the company’s portfolio. They will also automatically become the largest US manufacturer of single shot shotguns, too. You see Marlin has H&R and NEF in its stable. What Marlin did to H&R and NEF, Remington is doing to Marlin. Big fish eat little fish. Back in the 19th century there was plenty of opportunity for gun companies to thrive and many did. Of course you don’t hear much about Merwin Hulbert revolvers or Whitney lever rifles these days. This consolidation will give Remington an even bigger share of the gun market. Let’s hope they can keep the brand identities into the 21st century. I have great faith in Big Green and Marlin, too, they have been around since 1816 and 1870 respectively and that in it self says a lot. The Merrill and Huberts and Whitneys have gone the way of Ataris and Commodore computers, but the Remingtons and Marlins?
Comments
It’s interesting to watch how many smaller hunting companies are “swallowed” up by large corporate companies over the recent years. I wonder if this is a good thing or not. The future will tell.
-ov-
Posted by: Othmar Vohringer | January 10, 2008 09:02 PM
Big uns eat little ones, I guess, it is the law of the jungle!
Thirty years ago, in a creek bottom near Show Low Ariz., I found a rusted, old, round barreled, Whitney Lever action rifle, cal 44.40. The manufacturers name is visible but not the serial number. Show Low is near the White Mountain Apache Reservation. I bet the old relic has quite a story to tell!
Posted by: Jon | January 23, 2008 12:41 PM
Jon: That was a great find. I can only image the stories that Whitney could tell.
Posted by: robert | March 8, 2008 01:39 PM