
No doubt you’d heard the buzz about Wal-Mart agreeing to join the
Mayor’s Committee Responsible Firearms Retailer Partnership program where Wal-mart among other retailers agree to follow a 10-point firearm sales guidelines set by the mayor’s committee. It is the hope of the committee that fewer firearms will get into the wrong hands. One of their 10-point guidelines includes video taping the purchase. Many think that this is Wal-Mart’s way of bowing out of the hunting and shooting retail market. They may be right. The USA that old Sam Walton’s knew has changed and the rural market, which is most responsible for firearms sales is shrinking fast. What's also shirking are markets for Wal-Mart to enter. Many cities have markets that make Wally World’s retail strategists see green, but these markets have been blocked by guess who--big city mayors just like the ones responsible for firearm sales guidelines. Do you think Wal-Mart is making nice with big city mayors by making firearm purchases stricter so those officials will ease Wal-Mart’s access to those markets? Wal-mart is not making the margins they want on guns so it seems they can kills two birds with one stone: dump the dog of hunting and shooting products while gain entry into the more lucrative city market cash cow. Old Sam would be proud. Target stores are eating his lunch in some markets and Sam built his empire on selling general goods at a low price. Shotguns and shotguns shells are no longer needed on the shelves of today’s general store. Should we worry? Only if you are a manufacturer that provides Wal-Mart with hunting and shooting products. If I was marketing manager at say an ammo manufacturer or a firearm manufacture I’d be looking at drying up sales and posting my resume on
Monster.com. Next on the Wal-Mart chopping block would be fishing products. Again, rural America isn’t so rural anymore. It's strange since Wal-Mart donated a bucket load of money to PF and DU. I guess for us outdoor enthusiasts there’s always Cabelas, Bass Pro Shop and Dick’s if you want to shop big box stores.