F&S Lauds Benelli's Vinci
I knew this would happen, as soon F&S awards a product "Best of the Best Award" the product flies off dealer’s shelves. It’s like Oprah recommending a book. Well Benelli's new Vinci semi-auto shotgun has been won the "Best of the Best Award" in the shotgun category for 2009. As you may know the Vinci was announced at last year’s SHOT Show under a veil—or should I say case—of secrecy. Benelli created an advertising program that enticed users to a microsite on a specific day to see what was in the case. On the day the case was opened, the servers hosting the microsite choked from all the online traffic. So how does the gun shoot? We still haven’t gotten on hands on one to test, but we’ll keep you posted.