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April 10, 2010

Bad Day in the Connecticut River Valley

Marlin FirearmsAs went Winchester so goes Marlin. As you may know Marlin was swallowed whole along with H&R late in 2007. With any acquisition, the purchasing company needs to consolidate to save costs. In this case the cost savings comes at the cost of some 625 jobs in both factories. The 140-year-old gun maker will no longer manufacturer rifles in their North Haven plant. The Freedom Group, which owns the Marlin brand along with Remington, Bushmaster, and others, is moving Marlin’s manufacturing to their factory in Ilion, NY. No need to make a mad rush to get a Marlin with “North Haven, Connecticut” stamped in the barrel. The transition will happen over a year. Marlin began manufacturing in CT in 1870. In June 2011the plant will close.
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February 17, 2010

Why I Hate Beretta

About 20 years ago when I was member of the Pachaug Outdoor Club we would meet every Wednesday evening to shoot trap. There was a shooter, at that time, who had an odd shotgun called the Beretta 303. It was sweet and reliable and made the 1100s downright choke and the then new 11-87s really turn big green—green with envy. Then Beretta decide to fine tune the 303 and went through numerous model changes faster than a runway model changes clothes at fashion week. There was the 390 which made the 303 look like it was manufactured in China by blind, political activists under house arrest. Then came the 391s and the Extrema’s, Urika’s and Teknys’s. My gun safe just cannot handle the influx in the Beretta population, especially now with the A400 Xplor Unico. After 3 years of development, 8,000 hours of engineering, 2,000 hours of testing and more than 100,000 rounds fired, the Xplor chews up shells from 2-3/4” to 3-1/2” and it weighs 1 pound less than competitor’s 12 gauge shotguns. Plus Beretta flaunts the Xplor as the cleanest, lightest, fastest and most versatile 12 gauge semiautomatic shotgun on the market today. This is why I hate Beretta. Now I have to make room in my gun safe. Would any care to buy a well used 303? How about a nice 391?
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January 20, 2010

Benelli's Sleek Beauty

Benelli's 28-gauge LegacyNon Male. Yes sleek, beautiful and Italian. Not bad. Benelli likes to refer to their newest Legacy family member as she. And we can’t blame them. The new 28-gauge Legacy weighs only a lithe 5 pounds. That’s hunt-all-day weight. It comes with either a 24- or 26-inch barrel that's topped with a super-light, carbon fiber vent rib, red-bar front sight, mid-bead and uses Benelli's Crio choke tubes. It supposedly has all the other Benelli hallmarks, too, like fast-firing and ultra-reliable Inertia Driven operating system. With the silver receiver and tasteful engraving along with walnut stock and forearm she is splendid gun to look at. I can only image how delightful she may be to hold.
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January 05, 2010

Freedom Group’s Deep Pockets

You know who they are. The Freedom Group owns dome very recognized brands including Remington, Bushmaster, DPMS/Panther Arms, Marlin, H&R, NEF, LC Smith, Parker, EOTAC, AAC, Dakota and INTC. Now add Barnes Bullets. My guess is Freedom Group, aka Cerbeus, is hedging their bet on no-lead bullets being mandated in the future. Barnes makes some excellent lead-free bullets like TSX. Notice how they are referring to their products as “all copper” these days.
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December 11, 2009

Benelli Teases

Benelli's teaseWhen you hear words like: “Sleek.” “Beautiful.” “Italian.” The first thing probably not to come to mind is a shotgun, but Benelli is teasing us again this year. Last year it was with the launch of the Vinci. Remember the video that was like an action movie? This year they have gone visceral. Benelli is comparing their newest and lightest auto-loading shotgun to a women. Of course it is very artistic and espiring. The grace. The beauty. The tattoos. Benelli even refers to the new gun as she. And I’ll bet that female form is delight to handle. I can’t believe I’m having lascivious thoughts about an autoloader. Prurient even. I really doubt Ms. Deborah will allow me to handle her, I mean the shotgun.
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September 25, 2009

Remington's 870 Reaches a Milestone

Benelli's Vinci.Big Green’s American classic, the Model 870 pump-action shotgun reach a milestone with the 10,000,000 built as of last month. With its introduction in 1950, the 870 has been in continuous production ever since. I’ll bet there are a lot of stories out there about 870s. Here is mine. An older hunting buddy had an 870 in 20 gauge and sold it to another buddy who then sold it to me. It was a workhorse of a shotgun and carried well through fields and alders. Well the second buddy wanted the 870 back so I sold it back to him and the older buddy wanted it back so the 870 was sold back to him. We no longer buy and sell that small 870, but use a borrow-and-return method instead.
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September 02, 2009

F&S Lauds Benelli's Vinci

Benelli's Vinci.I knew this would happen, as soon F&S awards a product "Best of the Best Award" the product flies off dealer’s shelves. It’s like Oprah recommending a book. Well Benelli's new Vinci semi-auto shotgun has been won the "Best of the Best Award" in the shotgun category for 2009. As you may know the Vinci was announced at last year’s SHOT Show under a veil—or should I say case—of secrecy. Benelli created an advertising program that enticed users to a microsite on a specific day to see what was in the case. On the day the case was opened, the servers hosting the microsite choked from all the online traffic. So how does the gun shoot? We still haven’t gotten on hands on one to test, but we’ll keep you posted.
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June 10, 2009

Big Green Gets Bigger with Dakota Arms

Remington Arms Company, Inc. has acquired a few gun companies in the past year—Marlin, H&R, Bushmaster—to name a few. Now they have entered into a purchase agreement for Dakota Arms, LLC. Dakota’s brands include Dakota Arms, which makes custom and semi-custom hunting rifles that Hemmingway would have begged for; Nesika Bay Precision actions and rifles, which are renowned for wicked accuracy; and Miller Arms, which builds single-shot actions and custom rifles.
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March 29, 2009

New Hunting Shotgun Launch: Benelli Vinci

Since the Shot Show, Benelli has been teasing about the launch of the new Vinci model. According to Benelli the new shotgun is revolutionary. Benelli drew their inspiration from the great Renaissance artist, scientist and inventor, Leonardo Da Vinci, who is known for his far-seeing inventions and ideas. Hence the name Vinci. The shotgun has been tested in Cordoba, Argentina, which you may know is dove shooting nirvana. When most guns rattle apart from the high volume shooting, the Vinci, according to Benelli, took it in stride. Stay tuned on March 31 for the unveiling and in the meantime goes to the Benelli Security Portal to get the pre-buzz blitz. Benelli’s are known for simplicity, efficiency and high-tech innovations—Inertia Driven actions, ComforTech stocks, Crio System treated barrels. They also have a flare for style. You can pick out a Benelli in rack of guns as easily as you can spot a Ferrari in rush hour traffic. Buona fortuna!
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March 01, 2009

Top Hunting Shotgun Brand?

A recent survey compiled the brands and products that hunters and target shooters preferred most in 2008. care to guess the mst favorite shotgun brand? How about the most preferred shotshell? I know the anticipation is excruciating. Here's the list:
  • Top shotgun brand: Mossberg (29.9% of all purchases)
  • Top shotgun ammunition brand: Winchester (35.7% of all purchases)
  • Top game call brand: Primos (35.9% of all purchases)

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February 02, 2009

Obama Knows How To Sell Guns

Since before the election, the economy has been in the dumpster. Cars, houses, and other larger consumer goods are collecting dust on retailers’ floors while some of us collect unemployment checks. The one bright spot is gun sales, and we have President Obama to thank. Since Obama has a history of consistently voting against individual rights to firearms—I’m having a Clinton flashback—the shooting public has been snapping up firearms at unprecedented levels. We can't afford to replace that old jalopy in the driveway but we sure do need a new, $1,200.00 black rifle. Buyers are not just hunters, collectors and target shooters, but folks who never have owned a gun before. Most want to get a gun while they still can. The statistic is this: Since November there has been a 42% increase in background checks.
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November 17, 2008

South Carolina: “Second Amendment” Sales Tax Break

So much birdshotWe all know that we gun owners and hunters are a bit like long-tailed cats in a room filled with rockers with our president-elect. I have heard gun sales have increased during and since the election and according to statistics taken from the latest Pittman-Robertson federal excise tax collection report, which is based solely on U.S. civilian sales, total sales were up 5.1% in the second quarter of 2008. Ammunition led with a 14.2% increase and handguns saw a 9%. I also hear that AR-15 platform rifles are doing a brisk business. If the recent election doesn't incite you to stock up (pun intended) then the state of SC has sweetened the deal. On Nov. 28 and 29 the state will waive the state’s sales and use tax on the purchases of handguns, rifles and shotguns. SC is calling this their first annual Second Amendment Sales Tax Holiday. The tax exemption also applies to any local sales and use tax. It does not apply to accessories like ammunition, black powder, holsters, and such. SC has posted a list of exempt and non-exempt items and answers to some of the most frequently asked questions. Dum Spiro Spero. While I breathe, I hope.
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November 14, 2008

Benelli’s BiMillionaire Shotgun

Benelli USA -- molto buono!During the depression, authors like F. Scott Fitzgerald wrote lavishly of the high life. And brother if you could spare a dime, the movie theater was also an escape. They served the purpose that cable TV and the internet do today—they distract the public of hard times and bring us entertainment. Fitzgerald allowed us to peek into an affluent world and become part of it if only for a few chapters. And Hollywood gave us images of we still remember. Benelli is offering more than a peek into that world. A limited edition—only 200 will reach US shores—shotgun called the BiMillionaire. What’s the occasion? It sure isn’t the bullish economy. The BiMillionaire celebrates the completion of the company’s two millionth shotgun. According to Benelli each BiMillionaire shotgun is a work of art—entwined baroque acanthus leaves and fine bevel-cut scrollwork, inspired by Italian armorers of the Renaissance, along with a cartouche of a duck in flight on the left side of the receiver and on the right a Spinone Italiano, northern Italy's classic gun dog, grace the metal. A distinctive half rosette with entwined gold overlay and shaded background accents both sides of the BiMillionaire. Ahhh. I haven’t been able to obtain the suggested retail price, but as the saying goes: If you have to ask the price, you can’t afford it.
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November 05, 2008

Colt's Blue Dome Becomes a National Landmark

Colt's Blue Dome in Hartford, CTIt had become sort of a joke when we would drive through Hartford and pass the Blue Dome of the old Colt factory. I would say to my son: You know that Blue Dome… And he would finish the sentence: ..is the old Colt firearms factory. Today, Colt Firearms is not a big player in the firearms business, but from the late 19th century to the mid 20th century, Colt manufactured many popular firearms. The Single Action Army and 1911 are just two iconic products they produced—and still do today but with fierce competition from domestic and foreign producers. Ironically, one of those knock off manufacturers, United States Fire Arms, actually produced SAAs in the old Colt building. USFA has since moved out of the space and, by the way, makes a swell clone of the SAA. Look for an upcoming Unboxing story on one. Samuel Colt was a true marketer. He produced a good product and he made sure everyone knew about. The 1863 revolver was a revelation. It wasn’t just a single shooter but a six-shooter. Colt never saw the great success of his company, he dies and his wife ran the company for 40 years ushering in its success. I am sure Colt is smirking from wherever he is, knowing his Blue Domed factory build has been declared a National Historic Landmark. Colt's Patent Fire Arms Manufacturing Company played a role in CT history and US history. If you ever drive by the building, ask your driving companions is they know about the Blue Dome.
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November 02, 2008

As Goes Smith & Wesson, So Goes SIG

SIG Sauer logoNH has been hit hard lately with firearm manufacturing lay-offs. S&W announced a few weeks ago a lay-off and now SIG has announced a 10% lay-off of production staff. In an interesting turn of events and in light of the compensation packages for CEOs, SIG is suing a former chef executive and chairman who headed the company from 2005 to 2008. He is alleged to have gone on African safaris on the company’s dime in excess of $830K. And I have a problem with a $11.99 in-room movie on my expenses. SIG also contends he took at least $552,000 for "purely personal reasons" and collected some $88,000 in stipends. He also rounded up his compensation by $200,000 to cover taxes. And just add the proverbial frosting to the cake, SIG says he took credit for a reorganization plan that was actually the idea of other senior management at SIG. By taking the credit for someone else's idea he recieved some $8 million in equity compensation. Isn't anyone honest these days?
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October 22, 2008

Beretta Pledges $1MM To NRA

16 gauge shotshellThe Beretta Group of companies, which includes Beretta USA, Benelli USA, and Burris has pledged to give the NRA $1 million over the next five years. This gift will benefit the NRA’s Institute for Legislative Action and their Civil Rights Defense Fund’s litigation activities to further expand the scope of Second Amendment protections. This is especially important in the wake of the recent US Supreme Court ruling in District of Columbia v. Heller. Beretta USA is part of the Beretta Holding Group, which is controlled by the Beretta family. The family has been in the gun business for 15 generations and dates back to 1526. They also own, among the manufacturers mentioned previously, Franchi, Uberti, Sako and Tikka. The last two are in Finland. They must be doing something right.
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October 19, 2008

Smith & Wesson: Good News and Bad News

Smith & WessonFirst the good news: S&W’s Elite Gold shotgun was selected as the "Best of the Best" hunting shotgun by F&S. Good luck finding one on your dealer’s shelf. An F&S recommendation is like Oprah giving a thumbs up on a book. Books sales soar. But ithis case they don’t make shotguns in runs of 500K like they do with books so good luck finding one. And if you think that the good news is really bad news, read on. S&W has not been immune to the decrease in consumer spending. They call it streamlining the organization but to the people employed by S&W a lay-off is a lay-off. Some 80 jobs related to hunting-rifle production have been eliminated in the NH factory. The company has also reorganized the hunting-rifle sales and marketing department. Lagging sales is the culprit or maybe they did produce 500K shotguns and rifles and know they are sitting on inventory that won’t move.
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September 17, 2008

What’s Uncle Sam Buying These Days‏

Uncle Sam.No doubt our troops are the best equipped in the world. It takes more than just coming in with a low bid for Uncle Sam to pull out his check book. Sabre Defence Industries has been awarded a contract to produce 4,952 M16A3 and 702 M16A4 rifles to support the Navy, Marine Corps, and some foreign military customers. Uncle Sam entertained 9 bids before awarding it to Sabre Defence Industries. What makes this so significant is that Sabre is only the third company in the 45-year history of Uncle Sam buying M16s, to be awrded the contract. The other two vendors are Colt and FN. Bushnell was also recently awarded a multi-million dollar contract by the Army for a special military version of their Elite 1500 Laser Rangefinder. The civillian version of the Elite 1500 is at the end of the link. Uncle Sam figures the laser rangefinder will enhance the combat capabilities of troops in the field. And Alliant Techsystems (NYSE: ATK) received another $104.3 million order for small-caliber ammunition from the Army. ATK is the largest supplier of ammunition to the United States military. So a Sabre rifle, ATK ammo and a Bushnell rangefinder--sounds like Uncle Sam is planning some varmint hunting.
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July 05, 2008

Duly Noted: Benelli Ultra Light

Benelli Ultra Light.If imitation is the sincerest form of flattery then it is with mixed emotion that someone is taking our cue. We noted shortly after this year's SHOT Show the Benelli Ultra Light was a shotgun of merit. Well it was selected as the winner of OL's Choice Award for 2008. Ok so maybe the editors at OL really do know a thing or two about shotguns. The hard part now will be finding one of these 20 gauges in my dealer’s rack.
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May 31, 2008

Goodbye Wal-mart, Hello Cabelas or Dick’s or Bass Pro Shop

Wal Mart writing off hunters and anglers?No doubt you’d heard the buzz about Wal-Mart agreeing to join the Mayor’s Committee Responsible Firearms Retailer Partnership program where Wal-mart among other retailers agree to follow a 10-point firearm sales guidelines set by the mayor’s committee. It is the hope of the committee that fewer firearms will get into the wrong hands. One of their 10-point guidelines includes video taping the purchase. Many think that this is Wal-Mart’s way of bowing out of the hunting and shooting retail market. They may be right. The USA that old Sam Walton’s knew has changed and the rural market, which is most responsible for firearms sales is shrinking fast. What's also shirking are markets for Wal-Mart to enter. Many cities have markets that make Wally World’s retail strategists see green, but these markets have been blocked by guess who--big city mayors just like the ones responsible for firearm sales guidelines. Do you think Wal-Mart is making nice with big city mayors by making firearm purchases stricter so those officials will ease Wal-Mart’s access to those markets? Wal-mart is not making the margins they want on guns so it seems they can kills two birds with one stone: dump the dog of hunting and shooting products while gain entry into the more lucrative city market cash cow. Old Sam would be proud. Target stores are eating his lunch in some markets and Sam built his empire on selling general goods at a low price. Shotguns and shotguns shells are no longer needed on the shelves of today’s general store. Should we worry? Only if you are a manufacturer that provides Wal-Mart with hunting and shooting products. If I was marketing manager at say an ammo manufacturer or a firearm manufacture I’d be looking at drying up sales and posting my resume on Monster.com. Next on the Wal-Mart chopping block would be fishing products. Again, rural America isn’t so rural anymore. It's strange since Wal-Mart donated a bucket load of money to PF and DU. I guess for us outdoor enthusiasts there’s always Cabelas, Bass Pro Shop and Dick’s if you want to shop big box stores.
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April 26, 2008

Bad Days in the Connecticut River Valley or How You Should Spend George W’s Check

In the near past Marlin was purchased by the same company that owns Remington (Cerberus Capital Management) and under the Marlin company's umbrella part of the sale included the H&R 1871 brand. Now, in a move to consolidate its manufacturuing in Ilion, NY, Remington is closing the H&R plant in Gardner, MA. Some 230 jobs in MA will be lost when operation cease by the end of the year. Some employees will have the opportunity to transfer to other jobs within the company, but the rest will be offered severance, outplacement and referral services. If you have any experience with H&R shotguns and rifles, you know they are as ulitarian as they come. You can use one to bag a turkey in the morning and use the barrel as a jack lever in afternoon to fix a flat on your pickup truck. They are great single-shot guns that allow barrels to be swapped long before TC’s rifles came on the scene. And speaking of TC, this past month 36 jobs were lost due to abunmant inventory. S&W, which owns TC is laying off workers and will sell down its inventory of firearms. Seems there wasn’t a run on hunting rifles this past quarter. So if you are wondering how to spend your rebate check from George W., perhaps a TC Icon rifle or maybe an H&R single-shot shotgun. It’s too late to help those who are already on the street, but it will make a statement especially in this election year. To close on a cheerier note, Remington recieved a $1.5 million senate capital grant which translates into a 100 new manufacturing jobs at its Ilion facility.
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April 16, 2008

What's This--The Fed Is Buying US-made?

Ruger (NYSE: RGR) has been awarded a 5-year contract by the Federal Bureau of Prisons for 1,750 9mm KP95 model pistols. These are double-action only and feature a stainless steel slide, a polymer composite frame with a built-in picatinny rail. Nice to hear that a US firearm company is selling product to the federal government. If you have any experience with this model you know it is strong, reliable, and less expensive compared to other competing brands. If you are wondering these pistols are manufactured in Ruger's AZ factory. I'm sure you heard what has happened with Boeing being beat out by Airbus on the in-flight fuel tankers contract. How do you feel about the Fed buying products? Do you think contracts should go to US-made only or should the contracts go to the better product?
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March 21, 2008

Big Profits in Ammo Sales

Recession? What Recession. Sales in ATK’s ammunition systems group increased by 15% to $381 million, compared to $331 million in the prior-year quarter. ATK Ammunition Systems is the nation’s largest producer of commercial and military ammunition. Part of their product line includes Military Small- and medium-caliber ammunition, propellants for tank tactical rounds, environmentally friendly ammunition and other applications. In the commercial sector, ATK provides Alliant Powder for reloaders and ammunition manufacturers, CCI, Speer, Lawman, and Blazer ammunition; Speer bullets for reloaders, Champion traps and paper, metal and clay targets, Federal Premium, Fusion, and Estate Cartridge ammunition, as well as other gear for hunters and shooters. Olin Corporation’s fourth quarter 2007 income from continuing operations was $29.6 million compared to $15.6 million in the fourth quarter of 2006. Winchester, which is part of Olin, earned $2.7 million in the quarter and completed its best year since 1994. During the quarter, Winchester benefited from higher selling prices and stronger than expected demand, which more than offset higher commodity and manufacturing costs. Oh, and if that’s good news the FBI awarded Winchester a second ammunition contract. Last year Winchester was tapped to supply the FBI with .40 Smith & Wesson loads. Now Hoover’s crew signed up for 9mm ammo. This 9mm contract is worth a $54 million, and the two contracts combined will be worth a maximum of $108 million over five years, making it the largest ammunition contracts in the history of federal law enforcement. If you are interested the 9mm service round uses a 147-grain, bonded hollow point bullet.
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March 02, 2008

Wal-Mart Opens Its Pockets For Pheasants and Ducks

Wal Mart likes pheasants and ducksIt's nice to see a big-box store giving back. Wal-Mart and the National Fish and Wildlife Foundation (NFWF) have granted $1 million to Pheasants Forever (PF) and Ducks Unlimited (DU) to help protect more than 10,785 acres of habitat for birds in North and South Dakota. Wal Mart takes a lot of flack but this is an instance where the mammoth retailer gets slap on the back.
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February 20, 2008

Shotguns of Note This Year

Now that the barrels of test guns at the SHOT Show have cooled we find that the trend in shotguns this year is light weight and trap-competition-ready models. Benelli's Ultra Light is a 20-gauge auto loader that weighs in at 5.2 pounds. Talk about svelt. Sign me up to walk all day in woods with one of those. Franchi, too, has an aluminum alloy 12 gauge auto at a lithe 6.5 pounds. You heard about Browning's BPS in 16 gauge from a previous post, plus the low profile Cynergy is now rigged for trap shooting. Caesar Guerini is also falunting their Magnus Trap, which has this DTS system with an adjustable rib to change the point of impact. The Browning and Guerini come with the typical trap features—adjustable stock, extended tubes. Remington has also tarted up thier 1100 with a nickle-plated reciever, gold trigger, and with semi-fancy American walnut. Who are they kidding, that's full-fancy if you ask me. What really caught my eye in the trap offerings, however, is the H&R Topper Trap gun. Can you image you can get into the trap game for less than $400? I would love to see the faces of those Perazzi guys when they see you break a clean 50 and they ask what type of gun you're shooting.
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January 10, 2008

Big Green To Get Bigger

Big Green is spending big green to the sum of $41.7 million for the Marlin Firearms Company. Remington, as you may recall from another posting, was acquired by the private investment firm Cerberus Capital Management in April 2007. The three-headed dog also recently acquired Bushmaster and DPMS, giving Big Green a good foot hold in the AR-15 market. With Marlin on board, add rimfire and lever action rifles to the company’s portfolio. They will also automatically become the largest US manufacturer of single shot shotguns, too. You see Marlin has H&R and NEF in its stable. What Marlin did to H&R and NEF, Remington is doing to Marlin. Big fish eat little fish. Back in the 19th century there was plenty of opportunity for gun companies to thrive and many did. Of course you don’t hear much about Merwin Hulbert revolvers or Whitney lever rifles these days. This consolidation will give Remington an even bigger share of the gun market. Let’s hope they can keep the brand identities into the 21st century. I have great faith in Big Green and Marlin, too, they have been around since 1816 and 1870 respectively and that in it self says a lot. The Merrill and Huberts and Whitneys have gone the way of Ataris and Commodore computers, but the Remingtons and Marlins?
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December 22, 2007

Sweet Smell of Smith & Wesson

If Sam Colt were alive today he would probably be the Pierre Cardin of the firearms industry. Pierre was one of the first to really understand licensing his brand—think of all the sunglasses, watches, colognes, socks, underwear, ties, belts, that wore the Pierre Cardin name. All other clothing brands followed in Pierre’s foot steps and it seems at least one gun brand. Have you heard that Smith and Wesson’s has a new product, S&W cologne? I’m not sure of the scent but aren’t real shooters supposed to smell like Hoppe’s No. 9. One hitch in licensing is that over licensing can dilute the brand from its original base product. The company is seeing more penetration in the law enforcement market but the civilian sales? Maybe S&W can spray some of the cologne on their stock to entice The Street. I also heard Old Spice has partnered with Hornady on a new line of ammunition. After the shot the gun smoke has a musky, manly smell instead of the usual cordite stench. And if you believe that one, I have bridge in Brooklyn you might want to buy.
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October 27, 2007

Ruger's New Pistol Launch--Is It Too Late?

If you haven’t heard about the new Ruger SR9 pistol launch then you must have been lost in a grouse covey for the past few days or your internet connection failed. Finally an American gun brand is embracing online and using the media for more than a glorified product catalogue. Benelli has been using online for years. In fact they just recieved an award for excellence in the categories of Video Graphics and Viral Videos at the 2007 W³ Awards presentation. (Is there anything those Italians aren't good at?) The marketing hucksterism of Ruger’s SR9 microsite would have Sam Colt kicking up his heels, since Colt was about making a good product and marketing it to the hilt. What better way to spread the word than the internet. Ruger is creating awareness by actually showing the pistol in action; beats the hell out of a print article.

Continue reading "Ruger's New Pistol Launch--Is It Too Late?" »


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October 24, 2007

The Return of the Model 70

Winchester Repeating ArmsWord on the street is the Winchester Model 70 is back. Winchester Repeating Arms announced the rifleman’s rifle will continue production in 2008 and it will continue to be American-made. I lament the fact that the barrel won’t be stamped with New Haven, Connecticut, but Columbia, South Carolina, is fine by me. Expect the classic pre-‘64 controlled round feeding, characteristic three-position safety, and improved fit and finish. They’ll ad a bit of enhanced accuracy, too. It will also tout a new M.O.A. trigger system. Should Savage and their AccuTrigger be looking over their shoulder? The M.O.A. is said to have zero take up, zero creep, and zero over travel. You can look forward to this spring with models in Super Grade (SRP: $1149), Featherweight Deluxe (SRP: $999 – $1049), Sporter Deluxe (SRP: $999 – $1049), and Extreme Weather SS (SRP: $1149 – $1199).
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October 06, 2007

Curse of the "Best Of The Best" Award

Each year that stalwart publication F&S publishes a "Best Of The Best" list where the staff chooses the best hunting and fishing gear for that year. I took a quick look at the past winners and in 2005 it was Ruger's Gold Label, in 2006 in was the Remington 501 CTi, and this year the L.C. Smith 28 Gauge by Marlin. Want to bet you won't be able to find the new Marlin in your dealer's rack. Think about it. Hefted any 501s lately? How many GLs do you see on the shelves? Rumor has it that Ruger isn't manufacturuing the GL ongoing but will probably offer it in limited runs. (Read the hot string that I unitentionally started.) Does F&S curse these manufacturers with their endorsement? I am sure it is not their intention to give the evil eye to gun makers but to inform the shooting and angling public of quality products. The question still remains, why can't we find these shotguns at our dealers?
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October 03, 2007

Hunting’s Impact to the Bottom Line

When we don’t have feathers on the brain or antlers on the brain there are a few other things we constantly think about. One of those other things is money. And it's not that we have a lot to think about either. But just a mention of money and you have Washington’s attention especially when there is $76 billion in play. A report released last week by the Congressional Sportsmen’s Foundation stated $76 billion is the yearly amount some 34 million hunters and anglers spend on hunting and fishing. That is a hell of a lot of snelled hooks and #7 shotshells. The Congressional Sportsmen’s Foundation teased out the data and reports that the spending for America’s hunters and anglers is greater than the revenues of Microsoft, Google, eBay and Yahoo! combined. Let that number sink in for a minute. We are a force to be reckoned with and our state’s policy makers can’t afford to not listen to our concerns. Our presence is too great to be ignored.
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September 23, 2007

Ruger Going Great Guns

Ruger’s earnings more than tripled in the second quarter with $.22 per share, compared to $.06 per share in the same period last year. Perhaps part of the surge is Ruger’s strategy of bringing new products to market. Take, for instance, the new Hawkeye line of rifles. Ruger is one of those companies that continually tweaks it designs to make them better. The Hawkeye evolved from the Model 77 and Model 77 Mark II. No doubt Leatherstocking would like the latest incantation. The marketing team must have been reading James Fenmore Cooper. I must admit the Hawkeye is a better name for a rifle than the Natty Bumppo.

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September 20, 2007

Smith & Wesson Running With The Bulls

Smith & Wesson posted record first-quarter sales with a 39% increased compared to the same period last year. This is a company to watch with its recent acquisition of Thompson/Center Arms, the 150-year-old company shows no signs of shooting blanks in the marketplace. Firearm sales were up 55.2% and handgun sales at retail locations spiked 41%.
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How Do You Celebrate Hunting & Fishing Day?

The 36th annual National Hunting and Fishing Day is September 22. How do you plan on celebrating? Since its inception in 1972, National Hunting and Fishing Day is a reminder for Americans who have forgotten that wildlife and wild places exist only because of leadership and funding from hunters and anglers. The idea was simple. Hunters and anglers, through licenses, permits, fees and special excise taxes, pay for conservation programs that benefit the entire nation. In 2007 alone, over $615 million in these taxes were apportioned to state conservation agencies. And since the program started, it has generated more than $10 billion for fish, wildlife and habitat programs. Want a great idea on how to celebrate the day? Take your kid or grandchild fishing. Ever see a kids face the first time they catch a pumpkinseed? Or introduce your neighbors to skeet shooting so he doesn’t make you look bad when he’s mowing the grass while you’re trying to break 100.
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July 05, 2007

And The Orvis Goes To…

Orvis keeps a running list of hunting and fishing outfitters and lodges throughout the US and abroad so hunters and anglers can be assured the quality of service is top notch. And each year the best of that elite list is awarded with Orvis Endorsed Lodges of Year for fly fishing and wingshooting. Think of it as the Oscars for outfitters and lodges. This year's winner of the Fly Fishing Lodge of the Year is Libby Camps of Ashland, ME. Libby Camps is a Maine institution. It’s been in operation for more than 115 years by five generations of the Libby family. Also receiving the award is Deer Creek Lodge in Sebreek KY for Wingshooting Lodge of the Year. Deer Creek is renowned for its no limit wing shooting for upland game birds and free-ranging mallards. .
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June 21, 2007

Smith & Wesson Is Locked and Loaded

If there ever was a gun company to watch these days it is Smith & Wesson. Not just because they will begin shipping their new 1000 Series shotguns, which may make upland hunters happy, but because S&W is blowing away Wall Street, according to Business Week. Business Week ranked S&W 77th out of 100 Hot Growth Companies. Yes a gun company running with the bulls. S&W is evidently discovering marketing and branding strategies and is licensing everything from bicycles to watches to wood smokers. Can you say, “branding?” And they are offering new products. New products will clean out the fouled bores of the gun industry and incite new consumers. Of course there is also the danger over branding and diminishing the brand’s cache. But for the time being, net product sales increased 48.8% and firearm sales increased more than 50% in fiscal 2007. In the fourth quarter, sales were a record $82.6 million, almost a 60% increase from the same period last year. It was also their tenth consecutive quarter of double-digit sales growth. Wall Street thinks S&W is hitting the bulls eye. Oh yeah, about the 1000 Series. For upland hunting as well as hunting from a duck blind or waiting for a tom, the 1000 Series incorporates features a you’d expect on the a high-end shotgun like a chrome-lined barrel, five choke tubes, and a four-piece shim kit to adjust the stock. We haven’t had the opportunity to exercise a new 1000 Series, but look for an update in months to come. Did I mention they have a line of double guns, too?
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June 05, 2007

Ruger Sales: More Pop than Bang

In 2006 Ruger’s firearms sales, which make up about 80% of its revenues, fell almost 4% in the fourth quarter, says Motley Fool. The problem was Ruger had too much inventory and not enough consumer demand. The business model needed to change and Ruger has gone from an annual production cycle to a customer-demand driven, meaning new guns will be made to refresh supply on actual guns sold. The Fool says this is not necessarily worrisome since Ruger, like any manufacturer needs to tighten its belt with all its business segments. There are challenges is the firearm industry. Even Winchester, which is as American as apple pie and canned beer, wasn’t immune to the bottom line. The Fool suggest that Ruger might make itself a candidate for acquisition. Smith & Wesson recently consolidated with Thompson/Center Arms.
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May 28, 2007

Just Do It Already

NIKE sponsors the likes of Michael Jordon and Tiger Woods and now they may sponsor a shooter. Nike is expected to announce that Kim Rhode will become the first shooter to wear the Nike swoosh. It’s fantasic to have a sports brand powerhouse show shooting in a positive light, just like they do with tennis, basketball and golf. In the last three Olympics, Rhode won two golds and a bronze in women’s double trap.
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May 17, 2007

Remington Going to the Dogs—Three-headed Dog Actually

Big GreenAmerican workers make great products, too bad not enough of those products are being sold. That may be a simplistic analysis of a complex situation but with Toyota about to speed past GM as the world’s largest automobile manufacturer and Remington being bought out by Cerberus, the same Cerberus that is buying out Chrysler and Bushmaster Firearms, I think we should all go out and buy a Silverado with a Wingmaster back in the gun rack. Yes a redneck solution, but I try to buy American Made whenever possible. Big Green may be a victim of product sticker shock, hence their inexpensive line of import guns. Let’s hope under Cerberus that Big Green can continue the traditions of a great brand with great products. Cerberus, as you may know, is the mythical three-headed dog that guards the gates to hell, the Wall Street firm by the same name can smell money like a Brittany smells grouse. If I say America’s oldest continually operating firearms company has gone to the dogs, that’s a good thing.
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March 25, 2007

New Orvis Shooting Grounds in Georgia

birdshotOrvis just recently opened the Orvis Shooting Grounds at Barnsley Gardens in Adairsville, Georgia, just an hour north of Atlanta. The resort’s sporting clays range can help you work the bugs out on crossing shots or introduce you to the fundamentals. In addition to shooting instruction, Orvis offers their two-day fly-fishing schools at the facility. The Barnsley Gardens Resort was developed around the historic estate and gardens of Godfrey Barnsley. It features accommodations and restaurants, plus full spa facilities. Don’t shoot? There’s an 18-hole golf course, horseback riding, tennis, swimming and trails for mountain biking and hiking.
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February 25, 2007

Bird Hunting Withdrawls or Why I visited Sam Colt at the Wadsworth

Colt's Blue Dome in Hartford, CTIt has been a few weeks since bird hunting season ended and the withdrawals are here. How many times can you count empty shotgun shells and cross-reference them by gauge and manufacturer? There just isn’t enough shot, wad, primer and powder to fill up the time until turkey season. As a distraction, the Wadsworth Atheneum Museum of Art in Hartford, CT has an exhibition worthy of a gunner’s viewing. Samuel Colt: Arms, Art, and Invention runs thru March 4, 2007, with arms designed by Sam in the early years of Colt. Sam was quite the inventor as well as charlatan, traitor, and genius. It all depended on whom you spoke to back in the mid 1800s. What is intriguing is that Sam understood marketing and his brand even before there was anything called marketing and branding. Sam knew what his name (brand) meant to those interested in purchasing firearms—simplicity of design, durability, and reliability. He traveled to Europe extensively hawking his guns from sultans in Turkey to czars in Russia. He even fended off copyright infringements. Fake Colts back then were as numerous as fake Rolexs in NYC’s Chinatown. There are also some oils by George Catlin, who made a name for himself by painting native Americans in the 19th-century. Catlin also painted some canvases depicting Colt’s firearms. Talk about product placement. These guys were well ahead of marketing the curve.


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