Main

March 21, 2008

Big Profits in Ammo Sales

Recession? What Recession. Sales in ATK’s ammunition systems group increased by 15% to $381 million, compared to $331 million in the prior-year quarter. ATK Ammunition Systems is the nation’s largest producer of commercial and military ammunition. Part of their product line includes Military Small- and medium-caliber ammunition, propellants for tank tactical rounds, environmentally friendly ammunition and other applications. In the commercial sector, ATK provides Alliant Powder for reloaders and ammunition manufacturers, CCI, Speer, Lawman, and Blazer ammunition; Speer bullets for reloaders, Champion traps and paper, metal and clay targets, Federal Premium, Fusion, and Estate Cartridge ammunition, as well as other gear for hunters and shooters. Olin Corporation’s fourth quarter 2007 income from continuing operations was $29.6 million compared to $15.6 million in the fourth quarter of 2006. Winchester, which is part of Olin, earned $2.7 million in the quarter and completed its best year since 1994. During the quarter, Winchester benefited from higher selling prices and stronger than expected demand, which more than offset higher commodity and manufacturing costs. Oh, and if that’s good news the FBI awarded Winchester a second ammunition contract. Last year Winchester was tapped to supply the FBI with .40 Smith & Wesson loads. Now Hoover’s crew signed up for 9mm ammo. This 9mm contract is worth a $54 million, and the two contracts combined will be worth a maximum of $108 million over five years, making it the largest ammunition contracts in the history of federal law enforcement. If you are interested the 9mm service round uses a 147-grain, bonded hollow point bullet.
[ Yahoo! ] options

February 20, 2008

Shotguns of Note This Year

Now that the barrels of test guns at the SHOT Show have cooled we find that the trend in shotguns this year is light weight and trap-competition-ready models. Benelli's Ultra Light is a 20-gauge auto loader that weighs in at 5.2 pounds. Talk about svelt. Sign me up to walk all day in woods with one of those. Franchi, too, has an aluminum alloy 12 gauge auto at a lithe 6.5 pounds. You heard about Browning's BPS in 16 gauge from a previous post, plus the low profile Cynergy is now rigged for trap shooting. Caesar Guerini is also falunting their Magnus Trap, which has this DTS system with an adjustable rib to change the point of impact. The Browning and Guerini come with the typical trap features—adjustable stock, extended tubes. Remington has also tarted up thier 1100 with a nickle-plated reciever, gold trigger, and with semi-fancy American walnut. Who are they kidding, that's full-fancy if you ask me. What really caught my eye in the trap offerings, however, is the H&R Topper Trap gun. Can you image you can get into the trap game for less than $400? I would love to see the faces of those Perazzi guys when they see you break a clean 50 and they ask what type of gun you're shooting.
[ Yahoo! ] options

January 10, 2008

Big Green To Get Bigger

Big Green is spending big green to the sum of $41.7 million for the Marlin Firearms Company. Remington, as you may recall from another posting, was acquired by the private investment firm Cerberus Capital Management in April 2007. The three-headed dog also recently acquired Bushmaster and DPMS, giving Big Green a good foot hold in the AR-15 market. With Marlin on board, add rimfire and lever action rifles to the company’s portfolio. They will also automatically become the largest US manufacturer of single shot shotguns, too. You see Marlin has H&R and NEF in its stable. What Marlin did to H&R and NEF, Remington is doing to Marlin. Big fish eat little fish. Back in the 19th century there was plenty of opportunity for gun companies to thrive and many did. Of course you don’t hear much about Merwin Hulbert revolvers or Whitney lever rifles these days. This consolidation will give Remington an even bigger share of the gun market. Let’s hope they can keep the brand identities into the 21st century. I have great faith in Big Green and Marlin, too, they have been around since 1816 and 1870 respectively and that in it self says a lot. The Merrill and Huberts and Whitneys have gone the way of Ataris and Commodore computers, but the Remingtons and Marlins?
[ Yahoo! ] options

December 22, 2007

Sweet Smell of Smith & Wesson

If Sam Colt were alive today he would probably be the Pierre Cardin of the firearms industry. Pierre was one of the first to really understand licensing his brand—think of all the sunglasses, watches, colognes, socks, underwear, ties, belts, that wore the Pierre Cardin name. All other clothing brands followed in Pierre’s foot steps and it seems at least one gun brand. Have you heard that Smith and Wesson’s has a new product, S&W cologne? I’m not sure of the scent but aren’t real shooters supposed to smell like Hoppe’s No. 9. One hitch in licensing is that over licensing can dilute the brand from its original base product. The company is seeing more penetration in the law enforcement market but the civilian sales? Maybe S&W can spray some of the cologne on their stock to entice The Street. I also heard Old Spice has partnered with Hornady on a new line of ammunition. After the shot the gun smoke has a musky, manly smell instead of the usual cordite stench. And if you believe that one, I have bridge in Brooklyn you might want to buy.
[ Yahoo! ] options

October 27, 2007

Ruger's New Pistol Launch--Is It Too Late?

If you haven’t heard about the new Ruger SR9 pistol launch then you must have been lost in a grouse covey for the past few days or your internet connection failed. Finally an American gun brand is embracing online and using the media for more than a glorified product catalogue. Benelli has been using online for years. In fact they just recieved an award for excellence in the categories of Video Graphics and Viral Videos at the 2007 W³ Awards presentation. (Is there anything those Italians aren't good at?) The marketing hucksterism of Ruger’s SR9 microsite would have Sam Colt kicking up his heels, since Colt was about making a good product and marketing it to the hilt. What better way to spread the word than the internet. Ruger is creating awareness by actually showing the pistol in action; beats the hell out of a print article.

Continue reading "Ruger's New Pistol Launch--Is It Too Late?" »

[ Yahoo! ] options

October 24, 2007

The Return of the Model 70

Winchester Repeating ArmsWord on the street is the Winchester Model 70 is back. Winchester Repeating Arms announced the rifleman’s rifle will continue production in 2008 and it will continue to be American-made. I lament the fact that the barrel won’t be stamped with New Haven, Connecticut, but Columbia, South Carolina, is fine by me. Expect the classic pre-‘64 controlled round feeding, characteristic three-position safety, and improved fit and finish. They’ll ad a bit of enhanced accuracy, too. It will also tout a new M.O.A. trigger system. Should Savage and their AccuTrigger be looking over their shoulder? The M.O.A. is said to have zero take up, zero creep, and zero over travel. You can look forward to this spring with models in Super Grade (SRP: $1149), Featherweight Deluxe (SRP: $999 – $1049), Sporter Deluxe (SRP: $999 – $1049), and Extreme Weather SS (SRP: $1149 – $1199).
[ Yahoo! ] options

October 06, 2007

Curse of the "Best Of The Best" Award

Each year that stalwart publication F&S publishes a "Best Of The Best" list where the staff chooses the best hunting and fishing gear for that year. I took a quick look at the past winners and in 2005 it was Ruger's Gold Label, in 2006 in was the Remington 501 CTi, and this year the L.C. Smith 28 Gauge by Marlin. Want to bet you won't be able to find the new Marlin in your dealer's rack. Think about it. Hefted any 501s lately? How many GLs do you see on the shelves? Rumor has it that Ruger isn't manufacturuing the GL ongoing but will probably offer it in limited runs. (Read the hot string that I unitentionally started.) Does F&S curse these manufacturers with their endorsement? I am sure it is not their intention to give the evil eye to gun makers but to inform the shooting and angling public of quality products. The question still remains, why can't we find these shotguns at our dealers?
[ Yahoo! ] options

October 03, 2007

Hunting’s Impact to the Bottom Line

When we don’t have feathers on the brain or antlers on the brain there are a few other things we constantly think about. One of those other things is money. And it's not that we have a lot to think about either. But just a mention of money and you have Washington’s attention especially when there is $76 billion in play. A report released last week by the Congressional Sportsmen’s Foundation stated $76 billion is the yearly amount some 34 million hunters and anglers spend on hunting and fishing. That is a hell of a lot of snelled hooks and #7 shotshells. The Congressional Sportsmen’s Foundation teased out the data and reports that the spending for America’s hunters and anglers is greater than the revenues of Microsoft, Google, eBay and Yahoo! combined. Let that number sink in for a minute. We are a force to be reckoned with and our state’s policy makers can’t afford to not listen to our concerns. Our presence is too great to be ignored.
[ Yahoo! ] options

September 23, 2007

Ruger Going Great Guns

Ruger’s earnings more than tripled in the second quarter with $.22 per share, compared to $.06 per share in the same period last year. Perhaps part of the surge is Ruger’s strategy of bringing new products to market. Take, for instance, the new Hawkeye line of rifles. Ruger is one of those companies that continually tweaks it designs to make them better. The Hawkeye evolved from the Model 77 and Model 77 Mark II. No doubt Leatherstocking would like the latest incantation. The marketing team must have been reading James Fenmore Cooper. I must admit the Hawkeye is a better name for a rifle than the Natty Bumppo.

Continue reading "Ruger Going Great Guns" »

[ Yahoo! ] options

September 20, 2007

Smith & Wesson Running With The Bulls

Smith & Wesson posted record first-quarter sales with a 39% increased compared to the same period last year. This is a company to watch with its recent acquisition of Thompson/Center Arms, the 150-year-old company shows no signs of shooting blanks in the marketplace. Firearm sales were up 55.2% and handgun sales at retail locations spiked 41%.
[ Yahoo! ] options

July 05, 2007

And The Orvis Goes To…

Orvis keeps a running list of hunting and fishing outfitters and lodges throughout the US and abroad so hunters and anglers can be assured the quality of service is top notch. And each year the best of that elite list is awarded with Orvis Endorsed Lodges of Year for fly fishing and wingshooting. Think of it as the Oscars for outfitters and lodges. This year's winner of the Fly Fishing Lodge of the Year is Libby Camps of Ashland, ME. Libby Camps is a Maine institution. It’s been in operation for more than 115 years by five generations of the Libby family. Also receiving the award is Deer Creek Lodge in Sebreek KY for Wingshooting Lodge of the Year. Deer Creek is renowned for its no limit wing shooting for upland game birds and free-ranging mallards. .
[ Yahoo! ] options

June 21, 2007

Smith & Wesson Is Locked and Loaded

If there ever was a gun company to watch these days it is Smith & Wesson. Not just because they will begin shipping their new 1000 Series shotguns, which may make upland hunters happy, but because S&W is blowing away Wall Street, according to Business Week. Business Week ranked S&W 77th out of 100 Hot Growth Companies. Yes a gun company running with the bulls. S&W is evidently discovering marketing and branding strategies and is licensing everything from bicycles to watches to wood smokers. Can you say, “branding?” And they are offering new products. New products will clean out the fouled bores of the gun industry and incite new consumers. Of course there is also the danger over branding and diminishing the brand’s cache. But for the time being, net product sales increased 48.8% and firearm sales increased more than 50% in fiscal 2007. In the fourth quarter, sales were a record $82.6 million, almost a 60% increase from the same period last year. It was also their tenth consecutive quarter of double-digit sales growth. Wall Street thinks S&W is hitting the bulls eye. Oh yeah, about the 1000 Series. For upland hunting as well as hunting from a duck blind or waiting for a tom, the 1000 Series incorporates features a you’d expect on the a high-end shotgun like a chrome-lined barrel, five choke tubes, and a four-piece shim kit to adjust the stock. We haven’t had the opportunity to exercise a new 1000 Series, but look for an update in months to come. Did I mention they have a line of double guns, too?
[ Yahoo! ] options

June 05, 2007

Ruger Sales: More Pop than Bang

In 2006 Ruger’s firearms sales, which make up about 80% of its revenues, fell almost 4% in the fourth quarter, says Motley Fool. The problem was Ruger had too much inventory and not enough consumer demand. The business model needed to change and Ruger has gone from an annual production cycle to a customer-demand driven, meaning new guns will be made to refresh supply on actual guns sold. The Fool says this is not necessarily worrisome since Ruger, like any manufacturer needs to tighten its belt with all its business segments. There are challenges is the firearm industry. Even Winchester, which is as American as apple pie and canned beer, wasn’t immune to the bottom line. The Fool suggest that Ruger might make itself a candidate for acquisition. Smith & Wesson recently consolidated with Thompson/Center Arms.
[ Yahoo! ] options

May 28, 2007

Just Do It Already

NIKE sponsors the likes of Michael Jordon and Tiger Woods and now they may sponsor a shooter. Nike is expected to announce that Kim Rhode will become the first shooter to wear the Nike swoosh. It’s fantasic to have a sports brand powerhouse show shooting in a positive light, just like they do with tennis, basketball and golf. In the last three Olympics, Rhode won two golds and a bronze in women’s double trap.
[ Yahoo! ] options

May 17, 2007

Remington Going to the Dogs—Three-headed Dog Actually

Big GreenAmerican workers make great products, too bad not enough of those products are being sold. That may be a simplistic analysis of a complex situation but with Toyota about to speed past GM as the world’s largest automobile manufacturer and Remington being bought out by Cerberus, the same Cerberus that is buying out Chrysler and Bushmaster Firearms, I think we should all go out and buy a Silverado with a Wingmaster back in the gun rack. Yes a redneck solution, but I try to buy American Made whenever possible. Big Green may be a victim of product sticker shock, hence their inexpensive line of import guns. Let’s hope under Cerberus that Big Green can continue the traditions of a great brand with great products. Cerberus, as you may know, is the mythical three-headed dog that guards the gates to hell, the Wall Street firm by the same name can smell money like a Brittany smells grouse. If I say America’s oldest continually operating firearms company has gone to the dogs, that’s a good thing.
[ Yahoo! ] options

March 25, 2007

New Orvis Shooting Grounds in Georgia

birdshotOrvis just recently opened the Orvis Shooting Grounds at Barnsley Gardens in Adairsville, Georgia, just an hour north of Atlanta. The resort’s sporting clays range can help you work the bugs out on crossing shots or introduce you to the fundamentals. In addition to shooting instruction, Orvis offers their two-day fly-fishing schools at the facility. The Barnsley Gardens Resort was developed around the historic estate and gardens of Godfrey Barnsley. It features accommodations and restaurants, plus full spa facilities. Don’t shoot? There’s an 18-hole golf course, horseback riding, tennis, swimming and trails for mountain biking and hiking.
[ Yahoo! ] options

February 25, 2007

Bird Hunting Withdrawls or Why I visited Sam Colt at the Wadsworth

Colt's Blue Dome in Hartford, CTIt has been a few weeks since bird hunting season ended and the withdrawals are here. How many times can you count empty shotgun shells and cross-reference them by gauge and manufacturer? There just isn’t enough shot, wad, primer and powder to fill up the time until turkey season. As a distraction, the Wadsworth Atheneum Museum of Art in Hartford, CT has an exhibition worthy of a gunner’s viewing. Samuel Colt: Arms, Art, and Invention runs thru March 4, 2007, with arms designed by Sam in the early years of Colt. Sam was quite the inventor as well as charlatan, traitor, and genius. It all depended on whom you spoke to back in the mid 1800s. What is intriguing is that Sam understood marketing and his brand even before there was anything called marketing and branding. Sam knew what his name (brand) meant to those interested in purchasing firearms—simplicity of design, durability, and reliability. He traveled to Europe extensively hawking his guns from sultans in Turkey to czars in Russia. He even fended off copyright infringements. Fake Colts back then were as numerous as fake Rolexs in NYC’s Chinatown. There are also some oils by George Catlin, who made a name for himself by painting native Americans in the 19th-century. Catlin also painted some canvases depicting Colt’s firearms. Talk about product placement. These guys were well ahead of marketing the curve.

[ Yahoo! ] options

January 28, 2007

Shot Show: new shotguns

The crowds have gone back to their shops and the vendors are hoping for orders. This year's Shot Show in Orlando, FLA, has ended. The NSSF has left the building. But take stock (pun intended) on the latest and greatest shotguns for us upland hunters. When these guns will actually be on your dealer's shelf is anyone's guess. I'm still looking for a Ruger Gold Label. How about one of those Remington 105 CTi? Maybe I'm not looking hard enough. So without further adieu, here’s a look at some likely guns for grouse, quail, and pheasant.

Smith & Wesson is back in the shotgun game. You might recall they pitched a line of semis about 20 to 25 years ago. Well they are jumping back into the market with a new semi and side-by-side. Ruger and Marlin think the side-by-side is an idea that has come full circle again and they all are probably right. The S&W Elite Gold comes in 20-gauge in three popular stock configurations: straight, pistol grip, and Prince of Wales.

Smith & Wesson Elite Gold



Keeping with the “gold” theme started by Ruger a few years back, Savage, like S&W, seem to think that the word 'gold' in the model name and double barreled guns go shell in chamber. Savage’s “Gold Wing” over-under shotguns come in all the prerequisite gauges—12, 20, 28 and .410—and are built on frames that are gauge specific, so the 20-gauge model hopefully won’t feel like and over weight 12-gauge.


Savage Gold


The ersatz LC Smiths from Marlin are now being chambered in 28- and 410-gauge.
Marlin's LC Smith






Ok, who has some experience with Benellis? The new Benelli Cordoba comes in 20-gauge. Tell us what you think about your Benelli and let’s see which of the Big B’s (Browning, Beretta and Benelli) are really worth the price of admission. Does a cryogenically treated barrel really put more pellets on target? The ComforTech stock takes some getting used to. It’s not easy on the eyes.
Benelli's Cordoba


And Beretta fans now have an enhanced AL391 Urika. The new Urika 2 has an improved gas system that allows for more shooting between cleanings.


Beretta's AL391 Urika 2




[ Yahoo! ] options